The Dynamics of Business Communication

How to communicate effectively and efficiently in business

For business professionals, graduate trainees, business managers and students, teachers & tutors at all levels

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Information Points

Book cover for The Dynamics of Business Communication: how to communicate efficiently and effectively

The Dynamics of Business Communication: how to communicate efficiently and effectively



  • Demonstrates how to structure and deliver information clearly

  • Written by a professional training facilitator and educator

  • Applicable to informal as much as formal development strategies

  • Responds to the needs of any workplace situation

  • Saves organisations time and therefore serious money


About the Author           


John Kennedy MBA is a recognised expert in the field of communications.  He teaches at RM Sandhurst and lives with his family in England.

Author  

John Kennedy MBA

Price
£17.99
Format
Paperback, 246 x 171mm, 160pp
ISBN
9781842851395

This book includes:

  • Communication theory
  • Communication and organisations
  • Maximising yourself
  • Maximising the Business
  • Public relations
  • Marketing Communication
  • Crisis management
  • Meeting the Challenges of Cyberspace

This book is ideal for:

  • All levels of managers
  • Professionals working in a training role
  • Personnel/ HR Managers in all types of industry
  • Students taking business studies courses
  • University, college and sixth form business libraries
  • Teachers, tutors and lecturers of business studies
  • Public libraries.

Professional-   A Studymates Series


Who else wants to be able communicate effectively?

 

From early theorists such as Aristotle, to modern social scientists, studies of communication can be seen to have undergone a number of significant changes.  From a focus on the skills of communication (Aristotle), to an emphasis on how messages are transmitted (Shannon and Weaver); and finally, to attempts at understanding the nature of meaning and impact of communication on the receiver (s) (Harold Lasswell). Many of the concepts developed by early researchers and theorists of communication can be seen to underpin many of the practices of business organisations today.  Whether in an internal organisational sense, where radical change is fundamental to success (or even survival), or in an external sense to improve market share, organisations and leaders must be credible.  In addition to business competence, the basis of this credibility for staff and the general public is very often the same qualities identified by Aristotle: personal character, logical analysis and appropriate emotional appeal – key aspects of persuasion